Upgrade Your Wheels This Winter with Wirral Cycle Services
As the days get shorter and the weather turns colder, many riders turn their focus to getting the very best out of their bikes. One of the smartest upgrades you can make this winter is investing in a quality set of wheels. The right wheels don’t just transform performance — they bring confidence, comfort, and reliability when you need it most.
At Wirral Cycle Services, we’re proud to stock and source some of the world’s leading wheel brands, giving you unbeatable choice and value. Whether you’re preparing for winter training miles, planning next year’s events, or simply want the best kit under your bike, we’ve got you covered.
HUNT Wheels
HUNT wheels are one of our most popular ranges — lightweight, fast, and built for performance. We can source your ideal set direct from HuntWheels.com, beat the price, and even arrange fitting for a hassle-free upgrade.
Zipp
For riders chasing speed and aerodynamics, Zipp wheels remain a world-class choice. Lightweight, responsive, and built for performance in all conditions — perfect for keeping your pace up during tough winter miles.
DT Swiss
Known for their precision engineering, DT Swiss wheels deliver durability and smooth performance. Ideal for those long winter training rides when reliability matters most.
Campagnolo
Italian craftsmanship at its finest. Campagnolo wheels bring style and substance to every ride — with proven quality that stands up in all seasons.
Mavic
Trusted by cyclists for generations, Mavic wheels are a solid, versatile option. Built to handle whatever winter roads throw at you.
Miche
Looking for dependable wheels at excellent value? Miche wheels strike the balance between performance and affordability, making them a smart winter upgrade.
Vision
Designed for aerodynamics and efficiency, Vision wheels help you cut through headwinds and stay consistent during winter training.
Scope
Engineered for modern performance, Scope wheels combine stiffness, lightness, and durability — a strong choice for riders who won’t compromise.
Shimano Dura-Ace
The gold standard in road cycling. Shimano Dura-Ace wheels offer pro-level performance, ensuring your bike rolls smooth and fast through the winter months and beyond.
Let Wirral Cycle Services Do the Work
No matter which wheels you’ve got your eye on, we’ll source them, beat the price, and even arrange fitting. Winter is the perfect time to get your bike dialled in, so you’re ready to hit the ground rolling when spring arrives.
📞 Call, WhatsApp or email us today to lock in your deal!
Ellie Wins 1st Lady at Shropshire Sprint Triathlon
Wirral Cycle Services’ sponsored rider, Ellie, secured 1st Lady at the Shropshire Sprint Triathlon in Ellesmere.
The event took place in ideal conditions, with the lake swim going ahead after previous years of cancellations due to algal blooms. Ellie stepped down in distance following her recent half ironman in Swansea, completing the sprint race in under an hour and a half.
With three distances running simultaneously, it was difficult to track positions on course. However, Ellie led the women’s field out of T1 and maintained her lead through both the bike and run legs. She crossed the line as the overall first female finisher.
This was her final outing of the year on the road bike. Ellie now switches focus to the TT bike for the closing races of the season.
Bike Boxes Around the World – Join the Adventure
At Wirral Cycle Services, our bike boxes have already clocked up thousands of miles, travelling with riders to some of the world’s best cycling destinations. From training camps in Mallorca to Alpine climbs and everything in between, each journey tells a story — and now we want to share yours.
Introducing: Bike Boxes Around the World. This new initiative is simple: if you hire a bike box from us, take it on your travels and send us a photo along with a few details of your trip. We’ll feature your adventure on our website and social media, showcasing just how far our boxes go and the amazing experiences they make possible.
Whether you’re conquering iconic climbs, joining a club training camp, or simply exploring new roads with friends, your story deserves to be told. By sharing your experience, you’ll inspire other riders, celebrate the places cycling can take us, and show the real value of travelling with your bike.
How to take part
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Hire a bike box from Wirral Cycle Services.
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Take it with you on your next trip.
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Snap a photo and tell us a little about your journey — where you went, what ride or route you took on, and how far you travelled.
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Upload your story using our quick form here: https://tally.so/r/nWLl7J.
Once we receive your entry, we’ll publish your feature on our blog and tag you when we share it across our social channels.
Be part of the map
Over time, we’ll build a collection of stories and photos that show just how far these boxes travel. It’s a celebration of cycling, adventure, and the community we’re proud to be part of.
So, if you’re heading off soon with one of our bike boxes — don’t forget to pack your camera and send us your story. Let’s see how far around the world these boxes can go!
🏅 Swansea Half Ironman: Not a Fast Time, But a Very Good Time
With hot conditions and a notoriously hilly bike course, it was never going to be easy — but Ellie delivered a strong performance and a result to be proud of.
The Right Bike for the Job
Knowing the terrain in Swansea is far from flat, Ellie left her TT bike at home and opted for her road bike — a decision that paid off.
“I saw lots of people struggling with their gears on TT bikes as the inclines picked up. A few chains jumped off and there were some punctures too — I was just grateful it wasn’t me!”
Thanks to a spot-on pre-race tune-up and a brand-new chain from the WCS workshop (cheers Paul and Alex!), her setup ran smoothly throughout. With over 1,000m of elevation across 90km, Ellie powered through and made up plenty of ground after the swim.
One of her favourite moments? Nailing a bottle grab at the aid station:
“I've been watching the Tour de France and studying the pros. Felt like one of them for a second as I rode off, bottle in hand!”
Heat, Hydration & South Wales Spirit
By the time Ellie hit the run course, the temperature had soared.
“It was the hardest thing I’ve ever done,” she admitted.
Having learned the importance of managing the heat earlier this year at the Manchester Marathon, Ellie paced herself carefully — walking when needed, staying hydrated, and pouring water over her head at regular intervals.
The local crowd played a huge part:
“The people of South Wales really know how to support a triathlon. Their energy gave me a lift when I needed it most.”
Finish Time: 5:49
Ellie crossed the finish line in 5 hours 49 minutes, in searing heat, on a challenging course, with a huge smile.
It may not have been the fastest race, but it was an absolute triumph of strategy, grit, and good vibes — and a brilliant reflection of the spirit Ellie brings to every event.
Next stop: Nantes, to soak up the atmosphere at the Grand Départ of the Tour de France Avec Femmes. Well earned!
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Back in Action: Ellie Powers to Second Place at the Quarter Ultimate Triathlon
Wirral Cycle Services sponsored rider Ellie Perkins was back on her time trial bike and back on the podium last weekend at the Quarter Ultimate Triathlon held at Ellesmere Lake.
After a snapped gear cable ruled out her TT setup two weeks ago, Ellie’s bike was carefully repaired by WCS mechanic Alex — who went beyond a quick fix. Diagnosing a misfit front derailleur as the root cause, he swapped it out for a better-suited part, restoring smooth, fast shifting just in time for race day.
And it’s a good job he did.
Halfway through the 45km bike leg, Ellie was overtaken by the athlete in third place, who came storming past at pace. Thanks to the aero advantage of the TT bike, Ellie held her position and kept the gap manageable heading into the final 10.5km run.
"It was hot, humid, and it hurt," she said. But with determination (and a strong opening few kilometres), she reeled her competitor in, pulling ahead as the course wound past Ellesmere’s iconic swans and café diners at The Boathouse restaurant — who unexpectedly found themselves cheering on elite triathletes from their brunch tables.
Ellie crossed the line safely in second place, buzzing from the hard effort and grateful to have made it through such a tough, energy-sapping day.
Next on the calendar? The big one: the Swansea Half Ironman in just two weeks. With its rolling, hilly bike course, the TT bike will stay at home — it’ll be a day for her road setup instead. Let’s hope the Welsh weather holds up!
This article was brought to you by Mountain Forty Nine - Redeveloping and building eCommerce and mobile ready websites across multiple industry verticals.
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We Don’t Just Service Bikes – We Look After Cyclists
At Wirral Cycle Services, we’ve always believed that great bike servicing is just part of the story. For us, it’s about looking after the whole rider — not just the wheels they’re riding on.
That’s why we’re proud to partner with Yellow Jersey, the UK’s leading bicycle insurance provider. Whether you're commuting, training, or racing, Yellow Jersey offers comprehensive cover that gives our customers real peace of mind. And thanks to our partnership, WCS customers can access an exclusive discount when they insure their bikes through our website.
It’s a partnership that just makes sense. We keep your bike in top condition. Yellow Jersey keeps you covered out on the road. And now more and more riders on the Wirral are seeing the value. In fact, our dedicated insurance page is becoming one of the most popular areas on our site — with a growing number of riders clicking through and signing up for protection with Yellow Jersey.
Of course, none of this would be possible without a smooth and reliable website experience. That’s where Mountain Forty Nine comes in. As our technology partner, they ensure everything works exactly as it should — from keeping our site running smoothly to setting up the tracking that helps us understand what’s working. Their ongoing support means we can focus on what we do best: fixing bikes and supporting our customers.
So whether you’re bringing your bike in for a service, or looking for insurance that actually covers what you need — we’ve got you covered.
We’ve Got a New Preferred Email Address – Please Update Your Contacts
At Wirral Cycle Services, we’re always looking for ways to stay efficient, reliable, and easy to reach — and that includes how you contact us.
From now on, we kindly ask all our customers to use [email protected] as our primary email address.
Why the Change?
We’ve recently streamlined our systems behind the scenes, and the .com domain is now our main digital home. Using this address helps us:
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Respond to your enquiries more efficiently
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Keep everything in one secure, central place
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Ensure future communications don’t get missed
What Do You Need to Do?
If you’ve previously emailed us at [email protected], don’t worry — messages will still reach us for the time being. But we’d really appreciate it if you could:
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Update your address book to [email protected]
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Use this email going forward for all bookings, queries, or general contact
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Share this update with anyone else you know who gets in touch with us
We're Still the Same Team
Same people, same place, same passion for bikes — we’ve just modernised our digital toolkit. Thanks for making the switch and for continuing to support your local independent cycle workshop.
If you’ve got any questions or want to check anything with us, you know where to find us:
👉 [email protected]
Ride safe,
Paul & the WCS Team
🏆 First Place Finish for WCS Sponsored Rider Ellie at Alderford Sprint Triathlon!
This weekend saw an outstanding result for Wirral Cycle Services sponsored rider Ellie, as she stormed to first place at the Alderford Sprint Triathlon — a fantastic reward for her hard work and consistency this season.
But it wasn’t all smooth sailing.
Ellie had originally planned to race on her TT bike, but a last-minute gear cable issue threw a spanner in the works. With no time to spare, she swapped over to her road bike and got on with it — no complaints, no drama, just pure determination.
And that’s Ellie all over: composed, adaptable, and driven.
Despite the equipment hiccup, she delivered a commanding performance to take the win.
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Ellie Goes Long at Outlaw Nottingham Aquabike
Wirral Cycle Services sponsored rider Ellie took on her longest ever race effort at the Outlaw Nottingham Aquabike last weekend, using the event as a key stepping stone in her buildup to the Swansea 70.3 in July.
The race format was a swim followed by a 90km time trial bike leg, with no run to follow. This offered the perfect opportunity for Ellie to test herself over longer distances without the added strain of a triathlon run. It also marked her first time racing 90km on the bike, and only her second ever ride beyond 60km on her TT setup.
“It was a cold start, Mum and I were the very last off the pontoon but the water actually felt warm in comparison to the morning air,” Ellie said. “I hadn't had as much time on the TT bike this year as I'd have liked, so I wasn’t sure how the longer ride would go. But once I got going, the kilometres flew by.”
With a measured effort early on and plenty left in the tank for the final push, Ellie clocked a strong time of 2 hours and 50 minutes which was a solid benchmark for someone still relatively new to long-course racing.
“On reflection, I could have pushed harder earlier, but I’m really happy overall. It gives me a good base and shows there’s room to grow,” she added.
Ellie was quick to thank Al and Paul at Wirral Cycle Services for getting her bike race ready. “They sorted a damaged tyre the week before and so the bike was flawless on the day!”
With Swansea 70.3 on the horizon, Ellie is clearly on track and gaining confidence and mileage with every race.
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Hot Off the Press: Wirral Cycle Services Sponsored Rider Claims Victory in Lanzarote
In a stunning show of grit and determination, Wirral Cycle Services sponsored rider Ellie has taken first place in the Magma Yaiza – Lanzarote Triathlon. News of her victory reached us earlier today when Ellie sent through a series of fantastic images of her smiling in the Lanzarote sun.
Check out Ellie's Insta post here and read more about the event here.
WCS Sponsored Rider Ellie Perkins Competes at Oulton Park
We’re kicking off the race season with fantastic news from our sponsored rider, Ellie Perkins, who made an impressive start at the Oulton Park Duathlon. Ellie placed 3rd overall in the women’s category, while also setting an incredible 4 minutes and 20 seconds personal best on the iconic track.
What made this race even more exciting was that it marked Ellie’s debut on her time trial (TT) bike, fresh from a full service by the WCS team. Despite gusty winds and the high speed demands of a TT setup, Ellie pushed hard and rode with confidence, saying:
"I was convinced that I'd hit the tarmac at some point with a gusty side wind or an overly enthusiastic flying dismount, but it was a dream to ride around the track!"
We’re proud to have played a small part in her success, ensuring the TT bike was in top condition for her first race of the year. It’s a perfect example of how the right preparation and support can unlock next level performance.
We’re all looking forward to seeing what Ellie achieves this season and we’ll be right behind her every pedal stroke of the way.
Go Ellie!
